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The fact that Alibaba.com has just officially cooperated with the e-commerce platform Fado.vn has opened a new trade channel to support Vietnamese enterprises, especially small and medium enterprises (SMEs) with can actively offer export products to other countries on Alibaba.com through the support at http://alibaba.fado.vn

Speaking at the signing ceremony between Fado.vn and Alibaba.com on March 14, 2019, Mr. Nguyen Quang Huy – Deputy Director of the Southern Affairs Department – Ministry of Industry and Trade – affirmed: The trend of e-commerce is growing day by day. , bringing many benefits to both businesses and users. It is hoped that the cooperation between the two e-commerce floors will help Vietnamese small and medium enterprises increase their exports through e-commerce channels.

Following the global trend, cross-border e-commerce has become an important channel for exports, 32% of Vietnamese SMEs have established business relationships with foreign partners through online channels (according to the Report). Vietnam E-commerce Index). Joining B2B (Business to Business) e-commerce platforms will help exporters directly approach customers around the world, thereby expanding opportunities to access the global market, reducing costs related to traditional trade promotion such as participating in fairs and exhibitions, setting up offices in target markets.

The report of the General Department of Customs also shows that the total import and export value of Vietnam’s goods in 2018 reached about 482 billion USD. Through the Alibaba.com channel, the value of exports from Vietnamese enterprises can increase even more when SMEs have the opportunity to participate in direct export. According to the General Statistics Office, out of a total of 517,900 registered enterprises, there are only about 10,100 large enterprises, accounting for a modest rate of 1.9%. The number of SMEs accounts for 98.1%. Notably, 66% of them are small and medium-sized enterprises, which are difficult to export directly. With the aim of helping the Vietnamese business community join the export trend through e-commerce channels, Fado signed a cooperation agreement with Alibaba to become an official partner of Alibaba to better support Vietnamese businesses when participating in the export market. Trade through Alibaba.com.

Through Alibaba.com, Vietnamese businesses can promote their products to 260 million businesses in 240 countries and territories around the world. After registering on Alibaba’s B2B exchanges, Vietnamese businesses can offer goods, find customers, place orders, sign contracts, and pay through this system.

doanh nghiep vua va nho viet nam them co hoi gia tang xuat khau
Ms. Nguyen Thi Huyen, Director of Indochina Dragon Import-Export Company shared her experience of selling through e-commerce, including Alibaba.com

Ms. Nguyen Thi Hien, Director of Indochina Dragon Import-Export Company, a Vietnamese SME based in Hung Yen shared her sales experience on Alibaba.com: The company sells agricultural products such as turmeric, star anise, cinnamon. … through e-commerce channels from the early days (more than 10 years ago), including Alibaba.com. Simply initially selling through e-commerce channels because of low capital, low costs and only targeting the domestic market. But after a period of joining, every month the company receives 200 exchanges about goods from countries around the world, which has gradually helped the company expand to foreign customers. Currently, each quarter, the export turnover of Indochinese Dragon reaches 2 million USD and has processing factories in Yen Bai and Hung Yen. However, Ms. Hien also noted: Getting customers to pay attention to your company and products on e-commerce platforms is not easy.

Mr. Pham Dat, General Director of Fado.com shared: Fado’s experience has successfully promoted sales of many strong products of Vietnam in the fields of leather, footwear, handicrafts, engineering… shows that, to successfully export beyond the production capacity of Vietnamese enterprises, it is necessary to have professional promotion, marketing, advertising and sales capabilities on the international B2B and B2C trading floors.

If you know how to take advantage of the digital age with the strength of the Internet, know how to build an image and market on B2B and B2C e-commerce platforms, surely Vietnamese small and medium enterprises will have many opportunities to increase online exports. following the trend of cross-border e-commerce.

Minh Long